Grief, Growth & Getting Back to What Feels Good with Stephanie Campbell Yount
This week on The Embodied Baddie Podcast, I’m joined by one of my favorite humans—Stephanie, boutique owner, real estate pro, and all-around powerhouse who’s no stranger to the wild ride of entrepreneurship.
We talk about what it really means to build a business that fuels you—not just financially, but emotionally and spiritually. From rebranding her shop to navigating personal grief, Stephanie opens up about the messy, magical moments behind her biggest growth year yet.
If you’ve ever struggled with delegation, balancing creativity with operations, or trying to keep going when life punches you in the gut—this one is for you.
In This Episode:
Pivot with Purpose
Steph shares how moving to a small town inspired her to shift her boutique’s focus—and why listening to your customers matters way more than sticking to the original plan.
The Power of Focused Growth
Hear how consolidating her two shops into one bigger location led to her best sales year (yep, even while navigating some really hard personal stuff).
Creativity vs. Operations
We talk about that constant tension—wanting to stay in your zone of genius while still keeping things running smoothly—and how Steph makes it work.
Joy as Strategy
If it drains you, it doesn’t belong in your business. Period. Steph and I talk about why prioritizing what lights you up is the most underrated success strategy.
Delegating Without Losing the Magic
We explore how Steph is learning to hand off more while keeping the heart of her brand alive.
Business + Grief = Complexity
Steph opens up about losing her mom and how that grief shaped her business decisions—and how community helped her hold it all.
Creating a Haven
With a rebrand on the horizon, Steph’s turning her shop into more than a boutique—it’s becoming a space for connection, community, and coffee.
Takeaways You Can Use Today:
Check Your Alignment – What’s lighting you up in business? What’s draining you? Be honest.
Ask Your People – Your next move might already be living in your customers’ feedback.
Delegate Wisely – Protect your creative energy by letting go of what you don’t need to control.
Be Willing to Evolve – Pivot, rebrand, shift. It’s allowed. Especially if it brings you back to joy.
Let Support In – Your business isn’t separate from your life. When it gets hard, don’t isolate.
Follow Stephanie on IG at @secondhalfsteph and keep an eye out for her new website: shopwillowandelm.com.
Want more stories like this? Come hang out with me on IG at @theembodiedbaddie or visit chrystalrose.com for more ways to grow, connect, and thrive in community.
If this episode gave you something real, share it with a friend, leave a review, and stay tuned for more honest convos with women who are doing it their way.
Stephanie Campbell Yount has led many lives, but "champion of women" is her favorite. Stephanie is a certified Somatic Transformation Coach and is nearing completion of her Breathwork Facilitator certification. She specializes in working with supporting midlife women in rediscovering who they are. Aside from her coaching work, Stephanie is the founder of Haven, a modern mercantile & coffee bar in her hometown. She holds a bachelor's degree in accounting and a master's degree in public administration, and makes her home with her husband Kent and their children, both human and fur.
