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The business is thriving…

So why aren't you?

Business advisory + somatic coaching for established retailers who are ready for their success to feel as good as it looks.

JOIN US

You've officially outgrown advice you could've Googled.

You already know what you should do.

You’ve done the mindset work. You’ve changed, grown, healed. Then something big enough to shake you and suddenly, you’re right back where you started. You know you can’t pour from an empty cup, yet somehow, you’re still the one holding everything.

The interesting part is why you keep doing what you know isn’t working.

Why you hold on when you know you should let go. Why you overthink decisions you already know the answer to. Why the same shit keeps showing up wearing a slightly different outfit.

At some point, you have to get curious about the common denominator.

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(Hi, it’s you.)

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What if more didn't have to mean

more of you?

Let your team do it their own way, without taking control back.

Have a slow month, without mentally preparing to lose everything.

Make a decision, without spending a week worrying you'll fuck it up.

Let someone be disappointed in you, without rushing to make it better.

Take the damn vacation, without worrying you'll come back to an avalanche of work

Make more money, without immediately setting a new goal

Have an empty afternoon, without finding some shit to fill it with.

Care deeply, without making yourself responsible for everything.

Portrait of somatic retail business coach Chrystal Rose with wavy brown hair and tattoos, wearing a white patterned top and white pants, posing casually on a white couch in a bright room.
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Portrait of somatic retail business coach Chrystal Rose with wavy brown hair and tattoos, with long hair and tattoos sitting on the floor in front of a white wall with two large windows, wearing a black tulle skirt, a beige lace top, and black boots.
Portrait of somatic retail business coach Chrystal Rose with wavy brown hair and tattoos, with long hair and tattoos sitting on the floor in front of a white wall with two large windows, wearing a black tulle skirt, a beige lace top, and black boots.

7-FIGURE RETAILER
MULTI-BUSINESS OWNER
SOMATIC COACH
BUSINESS ADVISOR

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Chrystal Rose

I didn't learn business by coaching people about it.

By the time I found somatic work, I was five years into owning a boutique, running another coaching business and very fucking good at making things happen.

I also had an incredible life on paper that felt nothing like I thought it would.

As I changed, so did the way I ran my businesses. It made more money, felt easier, and eventually, I couldn't ignore the facts:

The way we run our businesses isn't separate from the way we've learned to move through the world.

Once I started seeing those patterns in myself, I started seeing them everywhere. Eventually, they became the foundation of the somatic framework I developed and still use in my work today.

hear me out

Meet Your Protectors

⚘

Meet Your Protectors ⚘

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There's a part of you that's been very busy making sure you’re safe, seen and loved.

I call them Protectors

They developed for a good reason. At some point, they helped you get what you needed or navigate something you didn’t yet know how to handle.

Unfortunately, they don’t just fucking retire when the job is done.

Somatic retail business coach Chrystal Rose sitting on a luxurious black and gold throne, wearing a shiny, metallic dress with geometric patterns and black combat boots. The background features beaded curtains and fuzzy carpeting.

THE CONTROLLER

THE GIVER

THE ACHIEVER

THE AVOIDER

THE PERFORMER

THE CRITIC

Which one has been running your business?

Meet Your protectors
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Close-up view of a gritty, weathered surface with dark spots and speckles on a mostly white background.
Coach Chrystal Rose in a flowing white dress sitting on a ledge by the water, with pink flowers and mountains in the background on a sunny day.

THE MAIN EVENT

Time of your LIFE Collective

Where life gets really fucking good.

A 6–12 month group coaching program rooted in personal development, somatics, and strategic refinement for retail business owners who want to keep growing without being held prisoner by what they’ve built.

More money. A stronger team. Bigger opportunities. Deeper relationships. The freedom to step away without watching your revenue slip the second you do.

Because you don’t have to choose between being wildly ambitious and having a life that actually belongs to you.

take the leap

Featured In:

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  • “I’ve done more in six months with Chrystal’s guidance than I have in the past fifteen years.”

    Danielle Stamborski

  • “I’ve been showing up differently in my business and life, and have made more money than I ever thought possible.”

    Sonali

  • “My business is still there, but I recognize that I am a whole person with or without it.”

    Courtney Williams

  • “I needed someone who would not be intimidated by the huge dreams I have, but would sit with me in them and help me see how to get there.”

    Ashley Alderson

  • “She cultivated within me what I already knew was there but chose to ignore or bury beneath old wounds and patterns.”

    Stephanie Campbell

  • "I would never have gotten here alone. This practice has changed my life. It really digs into the roots of dysregulation.”

    Naomi Stein

  • “In the middle of it I started bawling like a baby. The type of crying that cleanses you.”

    Sara Durcholz

  • “When you can let go of something that is truly so heavy and weighing you down, you can gain peace.”

    Hailey Mauney

  • "It was like the constant little gray cloud finally cleared. It’s helped me release so much in times of burnout and anxiety and access emotions that I’ve struggled to feel.”

    Jane K.

  • “I was wound up, working around the clock and hustling my way in my business without really enjoying my life. I know I didn’t believe it would work for me, but it did.”

    Courtney Williams

  • “She helps guide you on a healing journey like no other by digging down to the root cause of your behaviours.”

    Danielle Stamborski

  • “You have truly shaped me and made me a new version of myself.”

    Ashley Alderson

  • “I’ve made huge strides in the last couple of months and have made more money than I ever thought possible.”

    Sonali

  • “I’ve learned to play, dream, and cultivate abundance within each day.”

    Stephanie Campbell

  • “I felt so much calmer, lighter, and full of gratitude and love.”

    Enid Garcia

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FREE TELEGRAM CHANNEL

The Embodied Baddie Lounge

Wanna hang out in my brain?

The whole internet doesn’t get a front-row seat to everything I’m working through. The Lounge does.

This is embodiment in real time. The ups, the downs, the decisions, the discomfort, the breakthroughs, and the shit I’m still figuring out as I live it.

Expect semi-regular audio drops on embodiment, business, fitness, life, whatever I’m currently working through, and the things I can’t stop thinking about.

Come listen, lurk, steal a thought that changes something. Whatever works.

join the lounge
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How good are you willing to let it get?

The business. The money. The relationships. The freedom. The huge desires you haven't even admitted to yourself yet.

Let’s make room for all of it.

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THIS IS MY TIME