The Time of Your Life Collective
When does the success you built start feeling as good as you thought it would?
Group coaching for established retail business owners who want to keep growing their business and have a life they fucking love alongside it.
YOU CAN HANDLE IT
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YOU CAN HANDLE IT ⚘
But that’s kind of the problem
You know how to perform under pressure, become what the moment needs, keep everyone happy, anticipate the problem, and push past your own limits without letting the wheels come off.
From the outside, your life looks pretty fucking good. Inside, it takes a lot of managing to keep it that way.
Your ambition can stay. It just doesn’t need to keep costing you your peace, your presence, your relationships, and yourself.
At this stage, you’re ready to…
TRUST
Let go without overseeing, checking, or controlling every detail.
DECIDE
Trust yourself enough to make the call, and move forward.
STEP AWAY
Take time off without monitoring everything from your phone.
BE PRESENT
Give the people and parts of your life you love your full attention.
“Meeting Chrystal and joining her community is the single best thing I have ever done for myself, and THE reason I am the woman you see today.”
35 POUNDS LOST
BEST BUSINESS YEAR EVER
A STRONGER MARRIAGE
NO MORE OVERWHELM
“She helped me break old habits and ways of thinking, taught me to trust my body, and showed me that there was a better way to show up in this world.”
— Stephanie Campbell
MEET YOUR PROTECTORS
You probably think of them as personality traits: ambitious, independent, perfectionistic, generous, funny, always in control. But a lot of what you call your personality began as protection.
These parts learned to secure love, belonging, safety, and worth through what you could do, achieve, manage, or become, and they got sooo fucking good at their jobs, that they may be part of what made you wildly successful.
The behaviour itself isn’t the problem, the source of it is. We’re separating the superpower from the survival strategy, so you keep what makes you powerful while their old jobs become obsolete.
PROFILE 1/6
PROTECTOR PROFILE: The Critic
Signs she’s active:
You receive 47 glowing reviews and fixate on the one customer who said the experience was “fine.”
You finish something you’re genuinely proud of and immediately find everything you could have done better.
You replay conversations, analyzing what you said, how you said it, and what their face did when you said it.
Your brain identifies the six reasons an exciting idea won’t work while everyone else is still hyping it up.
HER JOB: Find the flaw first so you can’t be blindsided by the mistake, rejection, disappointment, or failure later.
THE SUPERPOWER: Discernment, high standards, foresight, and the ability to see what could be improved.
WHAT WE’RE RETIRING: The belief that finding what’s wrong before anyone else does will keep you safe.
PROFILE 2/6
PROTECTOR PROFILE: The Achiever
Signs she’s active:
You hit your biggest month ever and celebrate for approximately twelve minutes before thinking about the next goal.
You take an afternoon off and spend it thinking about everything you could be getting done.
Someone tells you how successful you are and you think, Yeah, but I’m still so far from where I want to be.
You keep moving the finish line. There’s always another milestone to reach before you’re allowed to feel like you’ve made it.
HER JOB: Keep accomplishing, producing, and being impressive so you can feel valuable, worthy, and like you’ve finally done enough.
THE SUPERPOWER: Ambition, drive, discipline, and the ability to turn big ideas into a fucking empire.
WHAT WE’RE RETIRING: The belief that you have to keep achieving to prove your worth.
PROFILE 3/6
PROTECTOR PROFILE: The Control Freak
Signs she’s active:
You delegate the task, then check on it three times, redo part of it, and wonder why delegating never saves you any time.
Someone does something perfectly well, but not the way you would have done it, and every cell in your body wants to step in.
You think, It’s just faster if I do it myself, while simultaneously wondering why the fuck everyone needs you for everything.
When something unexpected happens, solving it isn’t enough. You need to understand how it happened and make sure it never happens again.
HER JOB: Anticipate every problem, oversee every detail, and keep your hands on everything so nothing can catch you off guard.
THE SUPERPOWER: High standards, preparedness, attention to detail, and a deep commitment to doing things well.
WHAT WE’RE RETIRING: The belief that you have to control everything to feel safe when you can’t.
PROFILE 4/6
PROTECTOR PROFILE: The Performer
Signs she’s active:
You tell a story about something genuinely painful, but make it so fucking funny everyone is laughing by the end.
You make the self-deprecating joke first. If everyone’s laughing with you, nobody gets the chance to laugh at you.
You read a room in seconds and instinctively become the version of yourself most likely to be liked.
Someone asks how you’re doing and you give them the entertaining version of the story instead of the vulnerable one.
HER JOB: Be whatever the room needs so people stay engaged, enjoy you, and confirm that you belong.
THE SUPERPOWER: Humour, charisma, emotional intelligence, and the ability to light up any fucking room.
WHAT WE’RE RETIRING: The belief that you have to perform to earn your place in the room.
PROFILE 5/6
PROTECTOR PROFILE: The Giver
Signs she’s active:
Someone asks you for something and “yes” is already out of your mouth before you’ve checked whether you actually want to do it.
You rearrange your entire day to make someone else’s life easier, then resent that nobody considers how much you have on your plate.
You notice what everyone else needs before they ask, while your own needs keep getting pushed to the bottom of the list.
You say, It’s fine, I don’t mind, about shit you absolutely fucking mind, but when someone offers to take care of you, you insist you don’t need anything.
HER JOB: Stay helpful, accommodating, and needed so you can secure love, connection, and your place in other people’s lives.
THE SUPERPOWER: Generosity, empathy, thoughtfulness, and the ability to recognize what people need before they even ask.
WHAT WE’RE RETIRING: The belief that you have to abandon yourself to earn love, connection, or your place in someone else’s life.
PROFILE 6/6
PROTECTOR PROFILE: The Avoider
Signs she’s active:
You’ve been “thinking about” the decision for three weeks even though, if you’re being fucking honest, you knew what you wanted on day one.
You spend hours researching, planning, tweaking, and getting ready to do the thing without ever actually doing it.
You become wildly productive when there’s one uncomfortable task to avoid. Everything gets handled except that conversation.
You convince yourself you aren’t ready to launch it, share it, hire them, fire them, or decide. Sometimes, you decide you never wanted it anyway.
HER JOB: Stay helpful, accommodating, and needed so you can secure love, connection, and your place in other people’s lives.
THE SUPERPOWER: Thoughtfulness, patience, discernment, and the ability to consider your decisions before acting.
WHAT WE’RE RETIRING: The belief that avoiding discomfort will keep you safe from it.
I’m fucking excellent at putting Protectors out of work.
I’ve been an entrepreneur for 14 years, and a coach for 6. Today, I run a seven-figure retail business while also advising established six-, seven-, and eight-figure owners. I’m actively managing a team, making decisions, solving problems, and growing a business in real time alongside you.
Working on both sides has shown me how easily the qualities that make you successful can start running your entire life. The drive, control, responsibility, and relentless ability to figure shit out might build an incredible business, but they can also make it nearly impossible to enjoy one.
Changing the behaviour without clearing what created it is like installing a pretty new countertop over the ugly old one. It looks like progress until something hits the wound underneath and the whole pattern comes back.
That’s why I created the RARE Formula, my proprietary framework used exclusively within my work. It takes us beneath the visible behaviour to meet the need your Protector has been trying to meet, making the job unnecessary at the root.
The Rare Formula
Come home to yourself. Decide what you want. Dismantle the old patterns still making decisions for you.
Become capable of holding what’s next.
REAWAKEN
Come back into your body and reconnect with your desires, intuition, and ability to feel safe being fully present in your life.
ALIGN
Get honest about what you want, how you want to feel, and who you’re becoming outside of old identities, expectations, and everything you think you should want.
RENOVATE
Clear the beliefs, patterns, behaviours, boundaries, relationships, and business structures that can’t support where you’re going.
EXPAND
Build the capacity to hold more life, business, money, visibility, pleasure, and success without unconsciously shrinking back when it arrives.
THE MAIN EVENT
The Time of Your LIFE Collective
Where life gets really fucking good.
A 6 or 12-month group coaching experience for established women business owners ready to give their own growth the same commitment they’ve already given their businesses.
This is personal development with somewhere to go. Into the decision you’ve been carrying for three days. The team you want to trust. The boundary you keep negotiating with yourself. The relationship getting whatever is left of you. The life you’re ready to be fully fucking present for.
Cohort One begins November 3, 2026.
Limited spots available.
Your first 6 weeks
REAWAKEN + ALIGN
We begin with 6 weekly 90-minute orientation calls. You’ll spend the first 5 weeks in Reawaken, coming back into your body, reconnecting with yourself, and learning how to feel safe being present for what you actually want.
In week 6, we move into Align and get honest about where you’re going, how you want your life to feel, and what you’re ready to choose now.
These calls are live and will not be recorded.
This part of the work asks for your presence. If you miss a call, you’ll be directed to the corresponding lesson inside EMBODIED so you can stay with the process.
After Orientation
RENOVATE + EXPAND
You’ll move into the ongoing Collective, where we work with the patterns, decisions, relationships, and business realities showing up right now.
Every month includes:
Two 90-minute hot-seat coaching calls
One 90-minute workshop
A private Telegram community
Video and private audio replays
Full access to EMBODIED, my six-module course
Ongoing coaching alongside established women who understand the weight of what you’re carrying
You’ll benefit from every call, even when you aren’t the woman in the hot seat.
This room is for star students. Only.
The woman I want inside this Collective goes all in. She takes responsibility for her growth, makes room for the support she asked for, and participates even when business and life are busy. She’s willing to be seen, challenged, and honest about her own patterns.
This won’t work if you want to passively collect more info, expect me to create the change for you, or already know you won’t make room for the calls and community.
The Collective
The complete group experience, including orientation, ongoing coaching, monthly workshops, community support, replays, and full access to EMBODIED.
$999/month
Choose a 6 or 12-month commitment.
Pay in full:
6 months: $5,500 | 12 months: $11,000
The VIP
Everything inside The Collective, plus one private 1:1 coaching call with me every month for deeper, personalized support.
$1,499/month
Choose a 6 or 12-month commitment.
VIP Spots are extremely limited.
We begin November 3.
Questions?
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Both, because your business doesn’t exist in a vacuum—and neither do you.
We’ll work with what’s happening beneath the surface and what’s happening inside the business. One conversation might be about a boundary, another about your team, your marriage, a decision, or the part of you that still doesn’t feel safe stepping away.
Bring the real thing. We’ll work with it.
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This Collective is designed for established retail business owners. You should already have a functioning business, and enough experience to know that another template isn’t going to change your life.
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You own a successful business, have a family, friends, goals. There will always be another launch, hiring problem, holiday season, expansion, or fire demanding your attention.
You don’t need an empty calendar for this. You do need to decide to prioritize this, and then make it happen.
Star students only means star students only.
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The six orientation calls are live and will not be recorded. If you miss one, I’ll direct you to the corresponding lesson inside EMBODIED so you can stay connected to the work.
Once you enter the ongoing Collective, video and private audio replays will be available.
If you miss more than 1 call during the orientation, you’ll be removed from the collective.
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A common hesitation I’ve seen is women wanting to work with me, but choosing 1:1 because sharing vulnerable things in front of successful peers feels scary.
I create incredibly safe containers and am able to hold a LOT. People consistently feel safe sharing things they may not have expected themselves to share.
I don’t promise the work will never feel vulnerable—it will—but I want you to know that you will be and feel safe to do so.
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You’ll never be forced into a hot seat, but this isn’t a program for hiding in the back of the room.
The more honestly you participate, the more useful this work becomes. And you’ll get something from every call—even when the coaching isn’t technically yours.
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Six months can create significant change, and it’s where most clients begin. Once they experience how much shifts through this work, they almost always choose to continue.
Now imagine where you could be a full year from today after twelve months of being supported, challenged, and intentionally doing this work. Your breakthroughs have time to become how you actually live, lead, make decisions, navigate hard seasons, and hold everything you’ve been asking for.
If six months feels like the right first commitment, start there. If you’re already wondering who the fuck you could be a year from now, choose twelve.
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Both options include the complete group experience.
VIP also includes one private coaching call with me every month, giving us dedicated space to go deeper into what’s happening specifically for you. VIP availability is extremely limited.
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Absolutely. You won’t be repeating old work. You’ll meet yourself at the level you’re at now and work with whatever this season of your business and life is asking of you.
If we’ve worked together before, please contact me before enrolling.
Select past clients may be eligible for special alumni pricing, and I want to make sure you receive the right option.
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Yes. The work inside this room is shaped by what the women in it are actively navigating, so you won’t be moving through a generic curriculum while your real life waits offscreen.
Bring the decision, the pattern, the team problem, the relationship, or the thing you can’t quite name yet. We’ll work with what’s actually happening.
And that support doesn’t only happen during scheduled calls. I’m very active in Telegram and encourage you to use the space between calls to ask questions, share what’s coming up, and get support while you’re in it. I’ll meet you where you are.
The business will take every inch you give it.
It isn’t going to decide when you’ve worked enough, proven enough, or finally earned the right to enjoy your life. You have to make that call.
Cohort One begins November 3. Limited spots available.