The Freedom Formula: Collaboration, Authenticity & Owning Your Path with Jordynn Tomberlin
Welcome back to the Embodied Baddie Podcast. This week, Chrystal sits down with her friend Jordynn Tomberlin — a former boutique owner turned social media strategist whose rise has been anything but traditional. Jordynn brings the kind of honesty, real-life experience, and zero-ego wisdom that every entrepreneur needs in their corner.
Together, they go deep into what it really takes to build a business that feels good, works for your life, and stands out because it’s rooted in who you actually are.
Inside This Episode
The evolution of a real baddie. Jordynn opens up about shifting from “doing business the way she thought she should” to creating work that gives her freedom, alignment, and genuine joy.
Collaboration as a power-move. Hear how letting people in, trusting support, and releasing the lone-wolf mentality completely changed the way Jordynn grows her business.
Why authenticity always outperforms imitation. Jordynn breaks down how real, unfiltered content routinely outshines curated trend-chasing — with client examples that will have you rethinking your feed.
The vulnerability-growth loop. Chrystal and Jordynn share the moments that cracked them open, pushed them forward, and helped them show up happier in their businesses and homes.
Connection over perfection. Learn why “relatable over perfect” is the new strategy that actually creates community, loyalty, and momentum.
What You’ll Walk Away With
The clarity to define what success means for you, not what you’ve been told it should look like.
A nudge toward delegation, collaboration, and building the kind of team that amplifies your strengths.
Permission to stop polishing every corner of your life and business — your people want you, not the performance of you.
A reminder that taking care of yourself outside of work fuels everything you do inside of it.
Encouragement to experiment, try things before you’re “ready,” and document the messy middle that actually makes people root for you.
This conversation is warm, honest, and overflowing with the kind of energy that makes you rethink how you’re showing up in your business. If you’ve been craving more authenticity, more ease, and more connection — this one is for you.
Connect with Jordynn
Follow her journey on Instagram and TikTok @JordynnTomberlin and explore her magic at @CreateSocialMagic.
Jordynn has spent the last eight years building her own businesses and personal brand, and the past four years helping other entrepreneurs grow theirs. She knows firsthand what it feels like to be wildly creative… but also overwhelmed, stretched thin, and burnt out by the constant demands of modern life.
For so long, She thought hustle was the only way. But the more she pushed, the more disconnected she felt from the magic and creativity that made her start in the first place.
Everything shifted when she traveled to a little oasis for a work trip — a place that slowed her down, opened her up, and reminded her what it feels like to breathe, to be inspired, and to build a business from a grounded place. It changed how she works, how she creates, and how she moves through the world. And it awakened something else in her too: a need for adventure.
